Aldus Manutius was a 15th Century Venetian printer. At that time only the clergy and very wealthy could afford printed books. Aldus felt that quality literature should be available to the masses.  Before Manutius, publishers rarely printed volumes in Greek, mainly due to the complexity of providing a standardized Greek typeface. 

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He wanted to produce Greek texts for his readers as he believed that works by Aristotle

were pure and should not be unadulterated by translation.  He commissioned the

creation of typefaces in Greek and Latin resembling the humanist handwriting

of his time; typefaces that are the first known precursor of italic type. 

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By creating the italic type this allowed more words per page, therefore making a

smaller inexpensive book of the same quality and literature. Bound in Vellum it

read like the modern-day paperback. This led him to reach an entirely new

demographic who would not have had access to it previously.  

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Manutius’s Motto was “Make Haste Slowly.” To do things the proper

way instead of hurriedly and heedlessly; to see urgent things through in a

thorough manner.  We try and use that same philosophy while crafting our beer, making an approachable and accessible quality brew. We are not trying to change the product but create a beverage that anyone can enjoy.